As an agent, you’re going to run into buyers and sellers stuck on the idea that all real estate agents are the same. To them, it really might not make a difference who they go with. They already have numerous agents hounding them for the business, and they don’t care who helps them.
But you do care; this is your livelihood. Standing out to new clients in real estate can be difficult, but it’s not impossible. Today, we’re here to help you catch that lead’s attention and close the deal.
Below you’ll find four things to keep in mind while you’re talking to buyer and seller prospects. They include selling statements, general differentiators for you as a real estate agent, and talking points for seller and buyer leads. By taking these ideas and modifying them to your unique skills you may be able to increase your close rate!
Your first contact with a new client is like a job interview. And like a job interview, you don’t want to focus too much on why you want them, but instead why they want you.
The first thing you need to think about is the message you are sending to the potential client. You always need to be mindful of their intentions and balance them with your strengths and experience.
You should have three different groups of selling statements in mind. These are bits of information about yourself that your client should know based on their intent.
You don’t want to be generic or scripted. Focus on the details that make you unique. Capitalize on how they increase your value to them as an agent.
This pertains to buyers and sellers; they may be general bits of information but are essential for establishing credibility with clients. Because this information is pertinent to buyers and sellers, it is ok to base these details on their needs:
When selling a home, keep speed in mind. You also want to establish trust with the client and let them know their home is in good hands. You should supply sellers with the following:
Everything here is about the buyer. You need to demonstrate to them that you have what it takes to get them their dream home. You need to highlight that you are willing to go above and beyond. You should highlight the following for buyers:
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