Did your Facebook ads for your real estate business get shut off? So did everyone else’s.
Facebook lost a $400 Million lawsuit to HUD, and it resulted in the need to block real estate ads as they may violate the Fair Housing Act.
“According to HUD’s Charge, Facebook enabled advertisers to exclude people whom Facebook classified as parents; non-American-born; non-Christian; interested in accessibility; interested in Hispanic culture; or a wide variety of other interests that closely align with the Fair Housing Act’s protected classes” Explains HUD.Gov.
No matter the case, real estate agents are forced to find alternative means of advertising for business.
Despite Facebook’s former status of the “go-to” platform, there are still plenty of other great options. Below are some of the best places on the internet for you to post your real estate ads.
LinkedIn lets you target people by jobs, titles, and demographics. You can use this site to reach people that are about to relocate on account of a new career. That may mean helping them sell as they leave the area or finding a home.
Bonus tip – You can also run ads for movers, contractors and others to make an introduction to your real estate business. Now you can cultivate the relationship and build your lead funnel from industry professionals.
Craigslist is a free classifieds service that can be used to list housing and advertise real estate services. This platform is excellent for reaching people who may not use social media platforms. The ability to search for services and listings in all parts of the country is useful for gaining local clients. It can be especially helpful for linking with those who are considering relocating to your area.
Google Ads is an effective means of targeting potential clients based on their keyword search.
Campaigns can be tailored to capture particular demographics based on home type, location, buying/selling, and even device type. You have the option to create general ad campaigns.
Still, it can be hard to capture audiences as ads from Zillow, Trulia, Redfin, and Realtor are often top search results that are hard to separate from ads posted by organic users. [Read more…]