As an agent, you’re going to run into buyers and sellers stuck on the idea that all real estate agents are the same. To them, it really might not make a difference who they go with. They already have numerous agents hounding them for the business, and they don’t care who helps them.
But you do care; this is your livelihood. Standing out to new clients in real estate can be difficult, but it’s not impossible. Today, we’re here to help you catch that lead’s attention and close the deal.
Below you’ll find four things to keep in mind while you’re talking to buyer and seller prospects. They include selling statements, general differentiators for you as a real estate agent, and talking points for seller and buyer leads. By taking these ideas and modifying them to your unique skills you may be able to increase your close rate!
Your first contact with a new client is like a job interview. And like a job interview, you don’t want to focus too much on why you want them, but instead why they want you.
The first thing you need to think about is the message you are sending to the potential client. You always need to be mindful of their intentions and balance them with your strengths and experience.
You should have three different groups of selling statements in mind. These are bits of information about yourself that your client should know based on their intent. [Read more…]