At some point, the market will appear dried up. All your typical lead sources will go quiet, and you’ll have to live off of your reserve while waiting for the market to pick up again. That’s typical for the average real estate agent, but this does not have to be a situation you face.

By becoming the “it” person and everyone’s go-to, you can have a continuous flow of real estate leads that come in ready to buy and sell.  The best part is that because they are direct referrals, the lead quality is high and your funnel stays full.

Below you will find seven unique marketing strategies to keep your pipeline full of buyer and seller leads year-round. [Read more…]

If you’re ready to drive more buyer and seller leads from your listing pages, we’re ready to help.

Below you’ll find 5 of our top tips to turn more website visitors into leads for your sales funnel and increase foot traffic for your open houses. [Read more…]

 

As an agent, you’re going to run into buyers and sellers stuck on the idea that all real estate agents are the same. To them, it really might not make a difference who they go with. They already have numerous agents hounding them for the business, and they don’t care who helps them.

But you do care; this is your livelihood. Standing out to new clients in real estate can be difficult, but it’s not impossible. Today, we’re here to help you catch that lead’s attention and close the deal.

Below you’ll find four things to keep in mind while you’re talking to buyer and seller prospects.  They include selling statements, general differentiators for you as a real estate agent, and talking points for seller and buyer leads.  By taking these ideas and modifying them to your unique skills you may be able to increase your close rate!

Selling Statements

Your first contact with a new client is like a job interview. And like a job interview, you don’t want to focus too much on why you want them, but instead why they want you.

The first thing you need to think about is the message you are sending to the potential client. You always need to be mindful of their intentions and balance them with your strengths and experience.

You should have three different groups of selling statements in mind. These are bits of information about yourself that your client should know based on their intent. [Read more…]

When you’re looking for real estate leads, whether for buyers or sellers, it’s essential to get creative. Sure, you can stick to the standards, but you may spend more time waiting than conducting business.

You already know the importance of capturing an audience, but everyone needs a little inspiration from time to time — especially considering the obstacles that 2020 and 2021 will certainly throw your way.

Let’s highlight some new and proven ways to capture more leads so your business can continue to grow and thrive!

1. LinkedIn/Google Ads

If one of your markets is an expensive city like San Francisco, NYC, and Seattle with large companies making a permanent move to work from home, then there is a massive trend in people leaving urban living for suburbs and rural areas. You can now run ads to people that work for these companies on Linked In, Google, and other ad networks about selling their homes so they can enjoy a more calm, tranquil, and of course, affordable lifestyle.

2. Capitalize on Growing Families

Advertise in baby stores and bridal shops – as people have been cooped up inside, babies happen. And when families grow, they need more space. By being in front of them now, you can begin driving leads to your business as they start to look for a “trusted agent.” If they trust this store with their baby or their wedding, it adds credibility to you too.

3. Help Divorcees Stay on Track

Just like babies are being born, divorces and separations are happening fast. Become the go-to agent for the divorce and settlement lawyers in your area. Ensure you win their trust by offering discrete, private, and entirely virtual house hunting to help their clients get out of a bad situation or make moving fast. [Read more…]

Did your Facebook ads for your real estate business get shut off? So did everyone else’s.

Facebook lost a $400 Million lawsuit to HUD, and it resulted in the need to block real estate ads as they may violate the Fair Housing Act.

“According to HUD’s Charge, Facebook enabled advertisers to exclude people whom Facebook classified as parents; non-American-born; non-Christian; interested in accessibility; interested in Hispanic culture; or a wide variety of other interests that closely align with the Fair Housing Act’s protected classes” Explains HUD.Gov.

No matter the case, real estate agents are forced to find alternative means of advertising for business.

Despite Facebook’s former status of the “go-to” platform, there are still plenty of other great options. Below are some of the best places on the internet for you to post your real estate ads.

1. LinkedIn

   LinkedIn lets you target people by jobs, titles, and demographics. You can use this site to reach people that are about to relocate on account of a new career. That may mean helping them sell as they leave the area or finding a home.

   Bonus tip – You can also run ads for movers, contractors and others to make an introduction to your real estate business. Now you can cultivate the relationship and build your lead funnel from industry professionals.

2. Craigslist Marketing

   Craigslist is a free classifieds service that can be used to list housing and advertise real estate services. This platform is excellent for reaching people who may not use social media platforms. The ability to search for services and listings in all parts of the country is useful for gaining local clients. It can be especially helpful for linking with those who are considering relocating to your area.

3. Google Ads

   Google Ads is an effective means of targeting potential clients based on their keyword search.

   Campaigns can be tailored to capture particular demographics based on home type, location, buying/selling, and even device type. You have the option to create general ad campaigns.

   Still, it can be hard to capture audiences as ads from Zillow, Trulia, Redfin, and Realtor are often top search results that are hard to separate from ads posted by organic users. [Read more…]