Even the most seasoned agents have faced a listing that’s “gone cold.” The phone stays silent, and the only inquiries seem to come from curious neighbors. But don’t worry—there’s no shame in it. We’re here to help breathe life back into your listing!
Put a Spell on Buyers with Fresh Photos & Staging
Consider hiring a real estate photographer for your listing. Buyers really value the ability to see clear and high-quality photos online. In fact, there is an 8% increase of clicks on listings with better photos. Hiring a photographer means better picture quality and can save you time as a busy realtor. Staging also has a huge effect on buyers with statistics showing that 82% of buyers’ agents revealing that staging helped their clients see themselves in a property. It could also be fun and playful to decorate the home surrounding the holiday seasons.
Breathe New Life into Your Marketing
One of the quickest ways to revive a stale listing is by refreshing the property description with more captivating and enticing language. Highlight key features in a way that sparks the imagination of potential buyers, using dynamic and engaging terms to reignite interest. After updating the description, it’s important to re-market the property across a variety of platforms. By reaching new audiences on social media, real estate websites, and even email campaigns, you increase visibility and attract a fresh pool of potential buyers. This combination can bring much-needed energy back to your listing.
Slash The PriceÂ
Discuss the matter of the sales price with your clients. Remind your seller that no matter what, the major rule of real estate is: your property is worth what people will pay for it. So, if the home isn’t moving, it could be very attractive to offer some sort of incentive or price reduction. Here is an article where you can read more about some of the options you can introduce to your sellers.
Call Upon Your CovenÂ
Try a broker’s open house. In case you’ve never heard of it, a broker’s open house is an event where you can invite other real estate agents to tour your listing and give their thoughts on how to better market the home. It’s best to incentivize your fellow agents by offering free food while they do you the service of providing their opinion. They could even perhaps end up referring your listing to a buyer they may have in their rolodex.
Don’t be discouraged if a listing has gone cold; it’s a common challenge in real estate. By implementing these strategies—updating photos and staging, refreshing your marketing approach, adjusting the price, and even hosting a broker’s open house—you can cast a spell of attraction on potential buyers. Remember, a proactive approach can make all the difference in turning a stale listing into a sought-after property. With creativity and effort, you can reignite interest and ensure your listing stands out in the competitive market. Let’s get started on resurrecting that listing and bringing it back to life!
